1978, Southern California, a man dared to dream. Equipped with nothing more than a few ugg boots, Brian Smith dreamt of introducing people to the delights of ugg boots and founded the ugg brand on the beaches of Southern California selling his ugg boots which proved to be an immediate sensation. By the mid 1980’s, ugg boots became a symbol of the relatively relaxed southern California culture, gaining momentum up and
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down the coast, from San Diego all the way to
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Santa Cruz. Before long, the
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popularity of the ugg boots reached beyond the beach and into every level of society. The brand became the epitome of a relaxed, active lifestyle and perhaps more than that, an emotional connection began to grow for the ugg boots.